Microblog de Roberto Carreras sobre Comunicación, RRPP, Publicidad, Marketing, Web 2.0, Redes Sociales, Social Media, Social Media PR, Social Media Marketing, Tendencias, etc. En definitiva, un gran cajón de sastre de todo aquello que me interesa: las Pincelad@s que dan forma al cuadro que es mi blog. Puedes seguirme en twitter, LinkedIn, del.icio.us, friendfeed, facebook, bitsPR, slideshare o en YouTube. Tumblr (3.0; @robercapla)http://robercapla.tumblr.com/<img src="http://7.media.tumblr.com/tumblr_ksovwfHQy11qz715zo1_500.jpg"/><br/><br/><p>As Facebook Ages, Gen Y Turns to Twitter, <a target="_self" href="http://www.readwriteweb.com/archives/as_facebook_ages_gen_y_turns_to_twitter.php">RWW</a></p>http://robercapla.tumblr.com/post/234938246http://robercapla.tumblr.com/post/234938246Fri, 06 Nov 2009 14:24:15 +0100<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/ZqWJxgp-_mU&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/ZqWJxgp-_mU&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>¿Cómo funciona <a target="_self" href="http://googleblog.blogspot.com/2009/10/introducing-google-social-search-i.html">Google Social Search</a>?</p>http://robercapla.tumblr.com/post/224101987http://robercapla.tumblr.com/post/224101987Mon, 26 Oct 2009 21:17:29 +0100<img src="http://22.media.tumblr.com/tumblr_krk54ine3I1qz4afoo1_500.jpg"/><br/><br/>http://robercapla.tumblr.com/post/215674744http://robercapla.tumblr.com/post/215674744Sat, 17 Oct 2009 21:06:39 +0200<a href="http://www.mediabistro.com/webnewser/twitter/100_twitter_publishing_tools_and_services_140209.asp?c=rss">100 Twitter Publishing Tools and Services</a>http://robercapla.tumblr.com/post/214053250http://robercapla.tumblr.com/post/214053250Thu, 15 Oct 2009 23:16:37 +0200<img src="http://15.media.tumblr.com/tumblr_krf21oNJib1qz715zo1_500.jpg"/><br/><br/><p>Acción de Colgate en Tailandia (vía <a target="_self" href="http://www.livesmartdaily.com/art/colgate-ice-cream-candy">livesmartDaily</a>)</p>http://robercapla.tumblr.com/post/211271225http://robercapla.tumblr.com/post/211271225Mon, 12 Oct 2009 21:27:24 +0200<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=slides-091011170037-phpapp02&stripped_title=remixing-social-media-strategy-game" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=slides-091011170037-phpapp02&stripped_title=remixing-social-media-strategy-game" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Remixing: The Social Media Game with Communications Professionals</p>http://robercapla.tumblr.com/post/211131856http://robercapla.tumblr.com/post/211131856Mon, 12 Oct 2009 18:15:56 +0200social mediamedios socialescomunicacion<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/CNkilCYnmoY&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/CNkilCYnmoY&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p>Realidad aumentada de Lego (vía <a target="_self" href="http://www.benitocastro.com">Benito Castro</a>)</p>http://robercapla.tumblr.com/post/211130387http://robercapla.tumblr.com/post/211130387Mon, 12 Oct 2009 18:13:39 +0200realidad aumentadabenito castrolego<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediamonitoringtoolsevaluation-090311225111-phpapp01&stripped_title=social-media-monitoring-tools-evaluation-1134864" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediamonitoringtoolsevaluation-090311225111-phpapp01&stripped_title=social-media-monitoring-tools-evaluation-1134864" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Social Media Monitoring Tools Evaluation</p>http://robercapla.tumblr.com/post/179059037http://robercapla.tumblr.com/post/179059037Thu, 03 Sep 2009 23:22:20 +0200<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rockstar-090821112403-phpapp02&stripped_title=what-rockstars-can-teach-you-about-kicking-ass-with-social-media" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=rockstar-090821112403-phpapp02&stripped_title=what-rockstars-can-teach-you-about-kicking-ass-with-social-media" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Presentación: What Rockstars Can Teach You About Kicking Ass With Social Media</p>http://robercapla.tumblr.com/post/178050609http://robercapla.tumblr.com/post/178050609Wed, 02 Sep 2009 18:35:15 +0200<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/sIFYPQjYhv8&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/sIFYPQjYhv8&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/>http://robercapla.tumblr.com/post/167682714http://robercapla.tumblr.com/post/167682714Fri, 21 Aug 2009 01:29:37 +0200<img src="http://21.media.tumblr.com/tumblr_kop79ru2Yb1qz715zo1_500.png"/><br/><br/><p>[estudio de <a href="http://www.rapleaf.com/" target="_blank">Rapleaf</a>]</p>http://robercapla.tumblr.com/post/167673913http://robercapla.tumblr.com/post/167673913Fri, 21 Aug 2009 01:15:00 +0200<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmedia5-090716070117-phpapp01&stripped_title=what-the-fk-is-social-media-one-year-later" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=wtfissocialmedia5-090716070117-phpapp01&stripped_title=what-the-fk-is-social-media-one-year-later" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>What the F**K is Social Media</p>http://robercapla.tumblr.com/post/149685229http://robercapla.tumblr.com/post/149685229Sun, 26 Jul 2009 23:52:53 +0200social mediacomunicacionpresentacionpr<img src="http://19.media.tumblr.com/eObRhBMd3q974t988iUIqIAno1_500.jpg"/><br/><br/><p>¿Cómo se distribuye el contenido en Internet?</p>http://robercapla.tumblr.com/post/147588626http://robercapla.tumblr.com/post/147588626Thu, 23 Jul 2009 17:41:58 +0200contenidosocial media<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediasmall052609-090526202327-phpapp01&stripped_title=social-media-1493001" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediasmall052609-090526202327-phpapp01&stripped_title=social-media-1493001" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Muy buena presentación sobre Social Media</p>http://robercapla.tumblr.com/post/137034503http://robercapla.tumblr.com/post/137034503Tue, 07 Jul 2009 13:58:53 +0200<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-media-relations1548&stripped_title=social-media-relations" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=social-media-relations1548&stripped_title=social-media-relations" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Social Media Relations</p>http://robercapla.tumblr.com/post/126351085http://robercapla.tumblr.com/post/126351085Fri, 19 Jun 2009 10:38:25 +0200<object type="application/x-shockwave-flash" width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=1301942&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF"><param name="quality" value="best" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=1301942&server=vimeo.com&fullscreen=1&show_title=1&show_byline=0&show_portrait=0&color=00ADEF" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1301942&server=www.vimeo.com&show_title=1&show_byline=0&show_portrait=0&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br/><br/><p>¿Cómo se reinventa una marca? Rebranding de Swisscom, visto en <a target="_blank" href="http://strat-comm.blogspot.com/2009/05/como-se-reinventa-una-marca.html">Estrategia de Comunicación</a></p>http://robercapla.tumblr.com/post/120811711http://robercapla.tumblr.com/post/120811711Wed, 10 Jun 2009 01:23:51 +0200rebranding<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ponenciaroberto-090603055736-phpapp02&stripped_title=el-nuevo-paradigma-de-la-comunicacin-y-las-relaciones-pblicas" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=ponenciaroberto-090603055736-phpapp02&stripped_title=el-nuevo-paradigma-de-la-comunicacin-y-las-relaciones-pblicas" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Presentación del Curso de Comunicación 2.0 de Goodwill Comunicación.</p> <p><a target="_self" href="http://robertocarreras.es">Roberto Carreras</a></p>http://robercapla.tumblr.com/post/117440105http://robercapla.tumblr.com/post/117440105Wed, 03 Jun 2009 19:35:58 +0200comunicacion 2.0pr 2.0<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediastories-4-16-090418221038-phpapp01&stripped_title=social-media-stories-1311049" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediastories-4-16-090418221038-phpapp01&stripped_title=social-media-stories-1311049" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/>http://robercapla.tumblr.com/post/116708124http://robercapla.tumblr.com/post/116708124Tue, 02 Jun 2009 10:32:49 +0200<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fordseuropeansocialmediacampaignforthefiesta-090514100252-phpapp01&stripped_title=fords-european-social-media-campaign-for-the-fiesta-1435103" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fordseuropeansocialmediacampaignforthefiesta-090514100252-phpapp01&stripped_title=fords-european-social-media-campaign-for-the-fiesta-1435103" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Campaña de Ford en Social Media</p>http://robercapla.tumblr.com/post/114915188http://robercapla.tumblr.com/post/114915188Fri, 29 May 2009 19:13:18 +0200<object style="margin:0px" width="400" height="334"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marauzgoogleceo-090521063445-phpapp02&stripped_title=google-ceo-eric-schmidt-1469178" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=marauzgoogleceo-090521063445-phpapp02&stripped_title=google-ceo-eric-schmidt-1469178" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"></embed></object><br/><br/><p>Eric Schmidt, CEO of Google, on how to run a company</p>http://robercapla.tumblr.com/post/112909902http://robercapla.tumblr.com/post/112909902Mon, 25 May 2009 23:08:09 +0200googleceoeric schmidt